I had the pleasure of collaborating with Eduard on a project in 2021, aimed at revolutionizing the renting experience in Berlin.
The project idea centered around utilizing sleeping pods within flats, optimizing space in a large hall, and providing individual pods for multiple tenants.
To test the viability of our concept, we intended to launch a pilot project, inviting 10 tenants for a six-month period.
In order to validate the business, we decided to create a landing page and an Instagram campaign to generate leads.
Eduard took responsibility for creating the branding and concept of the website.
He collaborated with another talented freelancer from his network to create the illustrations,
using these to develop the website, newsletter, and marketing materials for the entire project.
Additionally, Eduard led our Instagram ad campaign, which targeted open-minded, tolerant,
and preferably international students aged 19 to 25 residing in Berlin.
By constantly experimenting with different styles and headlines and using A/B testing, we successfully reduced our CPL significantly.
Eduard's attention to detail and high standards are particularly notable, and I am glad to have had the opportunity to work with him.